Empower Your Organization with Data: Today’s Forward-Looking Company Strategically Uses Data

Data-driven organizations are winning in the market today. These organizations use data to derive information that dramatically alters business models and even creates completely new ones. The use of data puts these organizations in a position to gain advantage and expand it against laggard competitors. 

As a result, the chief data officer (CDO) is becoming a more prominent role. The CDO is brought on board to capitalize on big data opportunities and help create a competitive advantage through data. The CDO leads the organization to move quickly and strategically to implement and empower business stakeholders to make the most effective use of the information they collect.

Join John L. Myers of leading IT analyst firm Enterprise Management Associates (EMA) along with Erin Haselkorn and Basil Brown of Experian to learn how organizations are taking the data-driven leap and how they can set themselves, and their CDO, up for success.

During this webinar, attendees will learn about:

• The continuing trend of data as a corporate asset

• The importance of the Chief Data Officer

• The need to add context to sensor and machine-generated data

• The importance of data quality in customer experience

• How to ensure accurate data fit for your organization’s needs

John Myers    Research Director    EMA	Basil Brown    Pre-Sales Enginer    Experian Data Quality	Erin Haselkorn    Head of Research    Experian Data Quality