“Accelerating Analytics Business Value: Leveraging the Modern Analytics Paradigm” White Paper

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A fundamental shift is occurring in analytics. Traditional analytics is giving way to a modern approach that will, at last, help businesses realize the full value of their data by infusing analytics into all aspects of the business, not just stand-alone silos.

The shift is concurrent with the emergence and maturation of big data technologies, with these driving forces: New data sources and types, consumerization of analytics, and mass personalization of analytic insights and actions. The business drivers behind the modern analytics paradigm emerge from changes brought about by rapidly evolving big data technologies and the methodologies that support them. As they have always done, businesses are looking to maximize the value of their data sets and the processes that support them.